Privacy Policies

Last Updated: February 13, 2020

This Privacy Policy describes how BASIK FIT collect, use, and disclose information that we collect from you, as well as how we protect and secure your data. If you have additional questions regarding your rights under this Privacy Policy or any agreement you have entered into with BASIK FIT regarding your data, please contact us at

This Privacy Policy generally applies to Personal Information that BASIK FIT collects, uses, and discloses. However, this Privacy Policy is subordinate to any specific terms and conditions set forth in any terms of use, end user license agreements, or other agreements with BASIK FIT related to a particular product, service, or data that is collected. It is also important to note that your access to products and services from which BASIK FIT collects, uses, and discloses data may be made available through a sponsoring school, governmental agency, or other organization which has contracted with BASIK FIT to offer the product or services to you and collect information relating to you (“Sponsoring Organization”).

What Types of Information and Data Does BASIK FIT Collect, and When Does It Collect This Data?
BASIK FIT collects various types of Personal Information. We collect this information when you provide it to us (whether directly or through our subsidiaries and/or representatives) or when you use certain services provided by BASIK FIT.

“Personal Information” is information that can be used to identify, locate, or contact you as a natural person, as well as other information about you that we tie to Personal Information. Personal Information that we collect includes, but is not limited to, the following types of information:

• “Contact Information” that allows us to identify and communicate with you, such as your name, phone number, address, email address, and language preferences.
• “Relationship Information” that helps us understand who you are what you want in order to offer you products and services that may interest you, such as demographics such as, race gender, age, household income, grade level, school at which you are enrolled or other organization with which you are affiliated, and other psychographics such information relating to your career planning preferences, interest, or assessments.
• “Transactional Information” about how you interact with us, our subsidiaries and Sponsoring Organizations, including services you request, customer service inquiries, and customer account information.

“Non-Personal Information” is any information that does not does not identify a natural person and is not identifiable to a natural person, such as:

• Cookies and other tools used in a non-identifiable way;
• Anonymized information;
• Aggregated information; and
• Information about your business operations, including, but not limited to:
o Operation-specific data, such as location data, when kept in a non-identifiable way; and
o The name, form, and contact details of legal persons.

In addition to the methods described above, Personal Information and Non-Personal Information may be collected by BASIK FIT from its subsidiaries and authorized Sponsoring Organizations as part of its standard business operations, to provide services to the subsidiaries and authorized sponsoring organizations, and as otherwise agreed pursuant to agreements between BASIK FIT and such subsidiaries and authorized Sponsoring Organizations.

When data is described as “anonymized,” it means that the data is no longer associated with a particular person. When data is described as “aggregated,” it means that such information has been combined with other data in such a way that no person can be identified or linked to any specific action or information.

How BASIK FIT Uses Your Information (the “Purposes”)
Subject to the limitations and other rights set forth in this Privacy Policy, BASIK FIT uses your Personal Information in its identifiable form for a variety of purposes, including:

• To Complete Orders and Provide Requested Services. To fulfill orders for products or services, and for other services or purposes as you may request or direct, such as product delivery, maintenance, and the like.
• Product and Customer Support. To provide support services, to deliver upgrades and product improvement communications.
• Marketing and Surveys. To communicate offers for products, building content, and services from BASIK FIT or its subsidiaries, dealers, suppliers, partners, or authorized sponsoring organizations, including offers based on your demographics and psychographics, interests, personal and business characteristics and your location; to administer surveys, polls, sweepstakes, contest, loyalty programs and other promotional events; and to provide other information which may be of interest to you, such as BASIK FIT company news, catalogs, announcements, reminders, and technical bulletins. Please contact us if you would not like to be contacted by BASIK FIT for marketing purposes without being asked. We will provide you with the opportunity to opt-out of marketing information or market research inquiries.
• General Business Purposes. To provide and accomplish standard business tasks, such as payment processing, financial account management, product development, contract management, website administration, web-forum management, order or contract fulfillment, analytics, fraud prevention, corporate governance, reporting and legal compliance.
• As Disclosed at the Time of Collection. In any other manner that we may describe when you provide the information to us.

These Purposes may be necessary for BASIK FIT to perform a contract to which you are a party, comply with a legal obligation to which BASIK FIT is subject, protect BASIK FIT’s vital interests or the interests of another natural person, or otherwise pursue BASIK FIT’s legitimate business purposes and objectives. BASIK FIT may obtain your consent to process your Personal Information, as necessary.

BASIK FIT collects Non-Personal Information in the same ways it collects Personal Information, described elsewhere in this Privacy Policy.

Because Non-Personal Information does not personally identify you, BASIK FIT may use and disclose Non-Personal Information for any purpose. In some instances, BASIK FIT may combine Non-Personal Information with Personal Information (such as combining your name with your location data). If BASIK FIT combines any Non-Personal Information with Personal Information, BASIK FIT will treat the combined information as Personal Information.

In addition, BASIK FIT reserves the right to use anonymized and aggregated Personal Information to improve its products and services, to create and publish reports, to conduct statistical analysis about our customers and products, and for other activities that do not result in the disclosure of your identifiable information.

When Will BASIK FIT Disclose Your Information, and Who May Receive It?
BASIK FIT is committed to being transparent regarding the manner in which we use and disclose your information. We may disclose and share your information as follows:

• In order to fulfill the purposes of products and services, we may disclose and make accessible to a Sponsoring Organization and its affiliates in accordance with the terms of an agreement between BASIK FIT and such Sponsoring Organization.
• We may share Personal Information with our subsidiaries, Sponsoring Organizations, dealers and distributors, and business partners, as needed to accomplish, and consistently with, the Purposes set forth above, or as you authorize or request.
• We may also share Personal Information with our service providers to fulfill the Purposes on our behalf. Our service providers are bound by law or contract to treat your information and data with the same level of protection that we do and to only use it in accordance with our instructions.
• We may disclose Personal Information where needed to affect the sale or transfer of business assets, to enforce our rights, protect our property, or protect the rights, property, or safety of others, or as needed to support external auditing, compliance, and corporate governance functions.
• We will also disclose Personal Information when required to do so by law, such as in response to a subpoena, including to law enforcement agencies and courts in the countries where we operate.

As noted above, BASIK FIT reserves the right to use and disclose anonymized and aggregated Personal Information to improve its products and services, to create and publish reports, to conduct statistical analysis about our customers and products, and for other activities that do not result in the disclosure of your identifiable information.

How Long Will BASIK FIT Keep your Information?

BASIK FIT keeps different kinds of personal data for different lengths of time, depending on the Purposes for which they are processed and the unique circumstances of your situation. BASIK FIT will hold your Personal Information as long as necessary for the relevant Purpose. For more information on BASIK FIT’s data-retention policy and how long your data might be retained, please contact us as provided below.
Website Data Collection, Cookies, and Similar Technology
When you visit our website or use our mobile applications, we collect certain information by automated means, using technologies such as cookies, pixel tags, browser analysis tools, server logs and web beacons.

For example, when you visit our website, we may place cookies on your computer. Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Cookies allow us to recognize you when you return. They also help us provide a customized experience and enable us to detect certain kinds of fraud. We may also use Adobe Flash Cookies, Microsoft Silverlight, and similar technologies which remember your settings, preferences, and usage in a manner similar to browser cookies to personalize and enhance your online experience, but which are not managed through your browser. To manage your Flash and Silverlight cookies, please see Adobe’s and Microsoft’s websites.

Pixel tags and web beacons are tiny graphic images placed on website pages or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, the pixel tags and web beacons generate a notice of that action. These tools allow us to measure response to our communications and improve our web pages and promotions.

We collect many different types of information from cookies and other technologies. For example, we may collect information about the device you use to access our website, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. Our server logs also may record the IP address or derivative of the device you use to connect to the Internet. An IP address is a unique identifier that devices use to identify and communicate with each other on the Internet. We may also collect information about the website you were visiting before you came to BASIK FIT and the website you visit after you leave our site.

In many cases, the information we collect using cookies and other tools is only used in a non-identifiable way, without reference to Personal Information. For example, we use information we collect about website users to optimize our websites and to understand website traffic patterns. In some cases, we do associate the information we collect using cookies and other technology with your Personal Information. Additionally, if the settings on your geo-aware mobile devices permit our mobile applications to collect location information, we will collect that information automatically. This Privacy Policy governs how we use all of this information when we associate it with your Personal Information.

BASIK FIT has relationships with third party advertising companies to perform tracking and reporting functions for our web processing. These third party advertising companies may place cookies on your computer so that they can display targeted advertisements to you. These third party advertising companies should not collect Personal Information in this process, and we do not give Personal Information to them as part of this process.

Your Choices and Data Control
You can limit the information you provide to BASIK FIT. You can also limit the communications that BASIK FIT sends to you. To opt-out of email marketing, you can visit our website and communicate your choice to the relevant privacy contact. Alternatively, you may opt-out of receiving future email marketing by clicking “unsubscribe” at the bottom of marketing emails we send you.

Please note that even if you opt-out of receiving marketing material, we may still need to contact you with important Transactional Information about your account or your products. For example, even if you opt-out of email marketing , we will still send you a confirmation when you purchase something from us as well as to provide communications related to our products.

You can manage cookie preferences and opt-out of having cookies and other similar collection technologies used by adjusting the settings on your browser or interface, commonly known as “Do Not Track” settings. All browsers and interfaces are different, so visit the “help” section of your browser or interface to learn about cookie preferences and other privacy settings that may be available. You can manage how your mobile device and mobile browser share location information with BASIK FIT, as well as how your mobile browser handles cookies and related technologies by adjusting your mobile device privacy and security settings. Please refer to instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings. In general, BASIK FIT complies and requests that all of its service providers comply with your “Do Not Track” settings you select using your internet browser(s).

BASIK FIT complies with applicable law regarding your ability to access, correct, and delete your Personal Information. If you have an online account, you may be able to log into your account to access and update certain information you provided to us. For Personal Information that is not linked to an online account, for assisting in opting-out of communications, or if you need assistance updating or deleting your Personal Information, please contact us via email at . You can also write us at the address in the How to Contact Us section below. If you send us a letter, please provide your name, address, email address, and detailed information about the change you would like to make.

For EU Residents:
Our websites are not intended for natural persons residing in the EU. If you are a natural person residing in the EU and at any time you believe Vogel Paint has violated one of your rights under Articles 15 to 21 of the General Data Protection Regulation (“GDPR”), or if you believe BASIK FIT is in violation of one or more of the provisions of the GDPR, you have the right to lodge a complaint with a Data Protection Authority. More information about the Data Protection Authorities can be found at

Information and Data Security
BASIK FIT has implemented an information and data security program that contains administrative, technical and physical controls that are designed to reasonably safeguard Personal Information.

Transfer of Information, Transfers to Other Countries
BASIK FIT is headquartered in the United States of America. Personal Information may be accessed by or transferred to the United States or to our controlled affiliates and data processors elsewhere in the world for the Purposes described in this Privacy Policy. When we access or transfer Personal Information, we do so in compliance with applicable law. Additionally, we protect the privacy and security of Personal Information in the manner described in this Privacy Policy, regardless of where it is processed or stored.

Privacy Policies of Third Parties
This Privacy Policy only addresses the collection, use, and disclosure of information and data by BASIK FIT and its subsidiaries. Other websites that may be accessible through this website have their own privacy policies and practices, which govern their use of information that they collect or otherwise obtain from you. Our Sponsoring Organizations and business partners have their own privacy policies and practices as well. We encourage you to familiarize yourself with the privacy statements provided by all such third parties prior to providing them with information or taking advantage of an offer or promotion.

Children’s Privacy
BASIK FIT does not intend to collect Personal Information from children aged 18 and under on our website. If you believe that your child is using our website, please contact us at so we can investigate and delete any inappropriate information.

Plug-Ins to Social Media and Other Third Party Services
In addition, BASIK FIT’s websites may also contain links, plug-ins, APIs, and other tools that enable you to share content on our website or your own content through third party social media or other services (such a Facebook, Twitter, Google+, and other services). All use of such third party services, including through links found on our website, shall be considered public information and shall be subject to the terms and conditions of such third party services.

In addition, BASIK FIT’s websites and software products may incorporate certain mapping software and documentation developed by Google, Inc. and licensed to BASIK FIT. Customer acknowledges and agrees that its use of such mapping software and documentation is subject to Google’s Privacy Policy, which can be found at

Amendments and Changes
This Privacy Policy may be amended and updated from time to time to reflect new or different privacy practices. We will place notice on our homepage when we make material changes to this Privacy Policy. Additionally, if the changes will materially affect the way we use or disclose previously collected Personal Information, we may also notify you about the change by sending electronic notice to you (if we have your email address).

Your California Privacy Rights
California Civil Code Section § 1798.83 permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us using the information below.

How to Contact Us
If you have questions or comments about this Privacy Policy or any of our privacy practices, you can contact us at You can also reach us via mail at the following address:

Attn: Privacy
460 5Th Avenue North
Suite # 435
Hopkins, MN 55343